CHANEL launches official beauty flagship on JD.com

Kieran Howells

CHANEL has opened an official Fragrance & Beauty flagship store on JD.com.

The store launched on 11 May and gives JD.com shoppers access to CHANEL’S fragrance, makeup and skincare ranges through the ecommerce giant’s platform.

The opening coincided with a key gifting period in China, covering Mother’s Day and May 20, which is widely known as ‘Internet Valentine’s Day’.

To mark the launch, CHANEL introduced several JD.com-exclusive products, including Les Beiges Healthy Glow Summer Essentials and Hydra Beauty Micro Sérum Lèvres.

JD.com said the partnership ‘reflected its growing role in the imported premium beauty market’, with more international luxury brands using the platform to reach Chinese consumers online.

The group said its beauty division had continued to deliver strong growth in international premium beauty since 2025, supported by its focus on product authenticity, delivery and customer service.

The partnership will see JD.com and CHANEL expand their collaboration with more launches, exclusive collections and limited-edition products for shoppers in China.

JD.com said the tie-up would help it continue to build a more premium online luxury beauty experience for its customer base of more than 700m consumers.

The company is also stepping up its UK ambitions through Joybuy, with UK boss Matthew Nobbs pledging to “shake up the UK ecommerce market”.

The platform has launched in Britain with more than 50,000 products across categories including home appliances, groceries, beauty, electronics, pet supplies, furniture and fashion, putting it up against Amazon, Currys, AO, John Lewis and the major supermarkets.

Joybuy is leaning on JD.com’s logistics and fulfilment infrastructure, with a “double 11” delivery promise that offers same-day delivery on orders placed before 11am and next-day delivery on orders placed before 11pm.

The retailer already employs around 1,000 people in the UK and is operating from distribution centres in Milton Keynes and Luton, giving it next-day coverage to around 17m households across London, Birmingham and the M40 corridor.

Nobbs said: “There is no question the UK is a tough market and we have to be laser focused on delivering excellent products at excellent prices with our gold standard ‘double 11’ delivery service.”